Elucent was established under the Ego Pharmaceuticals brand in 2000. We are proudly Australian owned and made right here in Melbourne, Victoria. Our values are simple; quality and science-led innovation. 

All of our Elucent products are formulated using scientifically-backed ingredients, designed specifically to work together and in synergy with the skin's natural processes to deliver real, visible results.

With ranges that help address key signs of skin aging, including fine lines and wrinkles, dark spots, pigmentation and overall texture and tone, our products have been created to help our customers achieve their best skin. 

At Ego, we’re all about helping people through the science of healthy skin. 

We create products that truly help people each and every day. Our sole purpose is to develop scientifically-backed products that nurture and protect your skin and help you feel your very best. 

It was in 1953 that Ego founders Gerald and Rae Oppenheim discovered a missed opportunity in the skincare market. Armed with the passion and knowledge to create products that truly restore and help maintain healthy looking skin, they created their first product.